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Blog

Yeah, I even have a blog on my website! This is the place where I drop short write-ups with tips and tricks, offer old hardware for sale, maybe even share a song with you, my dear audience and (future) clientele.

How To Detect User-Defined Window Globals with JavaScript (Enhanced)

19 September 2025 By Pascal Louwes

During A/B testing and conversion optimization work, third-party scripts often pollute the global window scope. This can cause conflicts, memory leaks, or unexpected behavior in your experiments. Here’s an enhanced approach to quickly identify what’s been added to the global namespace. The Problem When running experimentation platforms like GrowthBook, Optimizely, or Convert, you need to […]

Filed Under: JavaScript

Building the Ultimate A/B Testing Developer Experience

12 September 2025 By Pascal Louwes

How I transformed experimentation development from tedious manual processes into a seamless, production-integrated workflow As developers, we’ve all been there: copying code between environments, manually refreshing browsers, juggling multiple build processes, and wrestling with deployment pipelines just to test a simple button color change. After years of building A/B tests and personalization campaigns across multiple […]

Filed Under: AB Testing, JavaScript, Performance

Building a Developer-Friendly Chrome Extension: Script Redirector with Live Reload

5 June 2025 By Pascal Louwes

As a developer working on conversion rate optimization (CRO) projects, I often found myself needing to test locally built JavaScript against live production websites. The traditional approach of constantly uploading files or modifying production code was both slow and risky. That’s when I decided to build MintMinds RequestLite — a Chrome extension that solves this […]

Filed Under: Geen categorie

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Building a more elegant, accessible internet through precise experimentation and performance engineering. Moving toward an empathic, sustainable future where technology genuinely serves people.

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