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#growthbook

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A client-side URL redirect splitting traffic 50/50: the /cart-new treatment fires exp_id cart-text and the /cart control fires a paired cart-tracker, so both cohorts are observed

A/B Testing · 15 Jun 2026

The control cohort problem: tracking GrowthBook URL-redirect experiments

A GrowthBook redirect is an auto-experiment the SDK applies client-side — so getFeatureValue returns -1, your render callback ignores it, and the control cohort quietly vanishes from your data. Here's the asymmetry, the SRM trap underneath it, and the paired A-A tracker that fixes both.

URL parameter with the purple QA banner showing the forced variation

A/B Testing · 11 Nov 2025

Forcing variations without breaking targeting

GrowthBook's native URL override bypasses every targeting rule. The QA preview tool I built keeps the rules in place — forcing only fires if the user already qualifies.

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