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#analytics

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A client-side URL redirect splitting traffic 50/50: the /cart-new treatment fires exp_id cart-text and the /cart control fires a paired cart-tracker, so both cohorts are observed

A/B Testing · 15 Jun 2026

The control cohort problem: tracking GrowthBook URL-redirect experiments

A GrowthBook redirect is an auto-experiment the SDK applies client-side — so getFeatureValue returns -1, your render callback ignores it, and the control cohort quietly vanishes from your data. Here's the asymmetry, the SRM trap underneath it, and the paired A-A tracker that fixes both.

JSON output of the click introspection helper showing tag, index, text, and attributes of a clicked button

JavaScript · 7 Feb 2016

Track that!

A pocket-sized click introspection helper that JSON-stringifies the source element, its index, text, and every attribute — useful as A/B test custom tracking.

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